Client Side Vs Server Side Ad Insertion

Server side ad insertion is a combination of manifest manipulation ad server communication and ad bitrate and resolution normalization all of which happens on the server side before presenting a manifest to clients. While client side ad insertion csai has long dominated streaming server side ad insertion ssai is a burgeoning solution to the ad blocking challenges and delivery complexities associated with video based monetization. It is new way of advertising in dynamic ad insertion system.

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In the case of ssai a component called a manifest manipulator mm creates the spliced streams for each client.

Client side vs server side ad insertion.

Marketers should consider the type of content being delivered the delivery method and their requirements for ad engagement capabilities and measurement. There are mainly two types of ad insertion solutions. Server side ad insertion and client side ad insertion system. Server side ad insertion debate is multifaceted and warrants careful examination.

This info sheet will provide an overview of. Server side ad insertion also is known as ad stitching that attaches targeted ad content to video content at the content management system cms level. This article also discusses hybrid dai architectures which combine modern csai with ssai to handle demand at scale while offering price efficiency. Dynamic ad insertion is discussed in detail including client side ad insertion and server side ad insertion and why a combination of both is the best approach for today s audiences.

Videos ad are typically inserted into video content based on real time user targeting data. The arrival of adblockers and intend watch the high quality content has ruined the effectiveness of client side ad insertion though it is helpful for media companies to monetize the video content. The client side ad insertion technology basically resides inside the media player device and after that the video player asks for an ad from an ad network and provides it to the end user. How stitching got its start.

Think about when you watch videos on youtube which uses client side insertion before the ad loads there s a small interruption while the content assets for the ad are fetched from the ad server and then again before the video starts playing again. A quick reference guide. Which encode the video and gives streamed video to packaging server. Client side ad insertion csai server side ad insertion ssai stakeholders across the advertising chain can benefit from the increased visibility reach and positioning possibilities that online video advertising allows.

In this model the ads are stitched with content from upstream. Ssai stands for server side ad insertion. Server side ad insertion may also be referred to as dynamic ad insertion or ad stitching. When the browser gets the ad from the ad server then it will be immediately stopped by the adblocker as it contains the list of urls of the ad server.

As shown above in the figure a scte 35 104 live video is inserted in the video processing. In server side ad insertion ssai the ad decision is made in the network and the ad is spliced into the stream before sending it to the client.