Danone s nutricia from france.
Chinese baby formula market.
New regulations are forcing integration and life is becoming harder for smaller companies.
However that s all set to change.
The chinese formula market is currently the busiest in the world with over 2000 brands competing.
China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023.
By 2018 the number of brands is expected to fall to around 500.
According to euromonitor international china s baby formula market will rocket 21 per cent to roughly 32 billion a 47 billion in 2023.
China is a major contributor to the infant formula market at the global level and is supported by increased population in china after the withdrawal of the one child policy by the government of.
Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product.
Marketing to china it s also an agency.
And europe accounting for 40 percent of the market.
And the netherland s royal frieslandcampina s friso.
And of course despite the best efforts to regain the.